Is Hollywood's future written in code? How AI, strikes, negotiation and creativity collide
Hollywood's creative landscape faced prolonged labor disputes as the Writers Guild (WGA) and SAG-AFTRA collided with the rise of generative AI. Negotiations eased tensions, enabling creativity and AI to coexist, but ethical concerns arise with AI-generated voices and virtual characters. While the future of Hollywood may now be shaped by code, it remains in our hands to determine the narrative, emphasizing the crucial role of negotiation skills in adapting to an ever-changing landscape.
Emily Chee